Home Business Stefano Ricci lands on the Tmall Luxury Pavillion thanks to Triboo

Stefano Ricci lands on the Tmall Luxury Pavillion thanks to Triboo

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Thanks to the collaboration with Triboo Shanghai, Stefano Ricci, leader in luxury menswear, has opened the official store on Tmall Luxury Pavillion, a Chinese platform entirely dedicated to the luxury of the Alibaba group.

The online store, opened and managed by Triboo (which controls this online publication), will work closely with Stefano Ricci’s boutiques in China; in fact, orders will be processed directly from various boutiques in China making the most of product availability.

Furthermore, for the opening, an official communication is expected from the brand on the main communication platforms, including WeChat And Weibo.

From the Shanghai headquarters Triboo will provide strategic support in the Asian market dealing with marketing, store management, design and customer service.

Stefano Ricci’s ties with Asia are long-lasting as he opened his first single-brand boutique in Shanghai already in 1993, exporting the philosophy of “100% Made in Italy” and his passion for ties.

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