Home Technology Micromania-Zing: management plans to close 47 stores; 130 employees on...

[MaJ] Micromania-Zing: management plans to close 47 stores; 130 employees on departure

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bad pass for Micromania. Heckled when starting the new-gen (console reservation system that has become chaotic), pinned a few weeks ago for its “deceptive marketing practices” and globally upset by the explosion of sales of games in demat, Micromania continues to hit hard. Our colleagues from Gamekult were able to access an internal document which seems to clearly indicate that the management of the Micromania group plans to close 47 stores in France (out of 399 in total), which would result in the departure of 130 people. (with Collective Conventional Rupture agreement signed with the unions).

This brutal decision (not yet officially confirmed) would be the consequence of the collapse of sales of physical games, and the relative failure of diversification towards the sale of Goodies (zing). The internal document thus recalls that in France, 62% of game sales now concern demat. With the development of the services of cloud gaming (Game Pass, PSN, Shadow, GeForce Now, etc.) and the success of online game stores (Steam, Epic Games Store, console stores), it is unfortunately hard to see how Micromania could get out of its downward spiral in the short term…

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Update of 07/02: we have been contacted by Micromania, which confirms the information in the article above and has asked us to make a small erratum. The 130 employees who will leave the group are not “dry” layoffs but departures with a Collective Conventional Rupture agreement signed with the unions

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